Inexpensive Marketing Channels Small Businesses Should Leverage
Contributed by Jennifer Pollock of Square. Marketing through traditional channels like TV, print, and radio can be tough as a small business, especially for those without deep pockets. The good news...
View ArticleThe Road to Marketing: Physical Signage, Printed Materials & More
As a small business owner, you know all too well how valuable marketing is. Yet too often, marketing gets pushed aside because it takes time to prepare and bring to life. Throw in the added details...
View ArticleWays Independent Retailers Can Create An Awesome Customer Experience
For independent retailers, an awesome product doesn’t necessarily guarantee success. You have to make your location a destination for consumers by way of customer service and overall customer...
View ArticleHow Retailers Can Cash In On New Commerce
Contributed by Rebecca Kennedy Cash and coins may not yet be a thing of the past, but if the big names in commerce have their way they’re sure on the path to obsolescence. The past year has seen a...
View ArticleFour Ways To Put The Customer First And Build A Good Reputation
Fast-paced commoditization of merchant sectors like consumer electronics, household goods, and travel essentials – once dominated by prominent companies – is continuing unabated in the digital space....
View ArticleWhat Data Is Captured By POS Software? Can It Be Used To Improve Business?
Point of sale (POS) software is basically the software used by brick and mortar shops when conducting sales. It may be connected to the cash register or installed in a computer or tablet to take the...
View Article3 Ways To Make Your Promotions More Interesting
Contributed by Francesca Nicasio, Content Marketing Manager for Vend Point of Sale. If you’re like most retailers, promotions are an important part of your sales and marketing mix. Heck, you might...
View ArticleShould You Open Your Business Up to Memberships?
Photo Credit: “re:publica15” (CC BY 2.0) by Helge Thomas Over the years, thousands of businesses have achieved great success by applying membership models regardless of what it is they are selling....
View ArticlePromo Codes and Why They’re So Popular
One of the promotional tools that are becoming a hit among shoppers is promo and discount codes, or coupons. When companies give them out regularly, shoppers go crazy in collecting them. Why pay the...
View Article8 Tips To Drive Repeat Business As A Retailer
With the retail eCommerce domain growing increasingly competitive, businesses have realized that the costs of acquiring new customers are significantly higher as compared to the costs of retaining...
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